Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. Acc...(展开全部)

Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist in relationships or careers that no longer serve us. Why? According to Annie Duke, in the face of tough de...(展开全部)

The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better...(展开全部)

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be...(展开全部)

How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put while Mount Vesuvius was erupting? Are you more likely to work in a kitchen if your last name is Baker? Ever since the dawn of human civilization, we have been trying to make predictions about what the world has in store for us. For just as long, we have been getting it wrong. In How to Expec...(展开全部)

Crayons have feelings, too, in this funny back-to-school story illustrated by the creator of Stuck and This Moose Belongs to Me -- now a #1 New York Times bestseller! Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Br...(展开全部)

On dry land, most organisms are confined to the surface, or at most to altitudes of a hundred meters--the height of the tallest trees. In the oceans, though, living space has both vertical and horizontal dimensions: with an average depth of 3800 meters, the oceans offer 99% of the space on Earth where life can develop. And the deep sea, which has been immersed in total darkness...(展开全部)

How can large bonuses sometimes make CEOs less productive? Why is revenge so important to us? How can confusing directions actually help us? Why is there a difference between what we think will make us happy and what really makes us happy? In his groundbreaking book, Predictably Irrational , social scientist Dan Ariely revealed the multiple biases that lead us to ma...(展开全部)

编辑推荐： ﹡我认识一个人，他戒烟戒酒戒色戒美食，一直到自杀那天，他的身体都挺健康的。 ——《酒精粗话和荷尔蒙：嗜好心理学》 ﹡《怪癖心理学》姊妹篇，荣膺搞笑诺贝尔奖 ﹡版权卖出罗马尼亚、韩国、日本、意大利、台湾等15个国家地区 ﹡作者是英国心理学会董事，国际宿醉研究协会创始人，作者之前因为研究骂脏话的好处得到来自世界各地媒体的瞩目。 ﹡超好玩的心理学实验书，内容涉及性、上瘾、脏话、醉酒、宿醉、爱情、死亡等许多精彩的项目。这本书会从此改变你对于“坏”的看法！ 听说性行为能缓解压力？一口闷掉威士忌，能让你在社交上变得开朗活泼、长袖善舞？满口脏话、“操”声不绝，能极大地缓解疼痛？这是真的吗？ 本书将带着你游览心理学世界的“法外之境”。它不怎么像一脸严肃的正经科普读物，倒更像是茶余饭后的闲聊谈资。它涉及了方方面面的人类体验 ——从生到死，从性行为到...(展开全部)